2024 IMPACT REPORT
PLAY
GROWS
CREATIVE
THINKING
COLLABORATION
PROBLEM
SOLVING
PHYSICAL
SKILLS
SOCIAL
EMOTIONAL
SKILLS

We don't stop playing because we grow old; we grow old because we stop playing.
— George Bernard Shaw
Welcome to the Grand Rapids Children's Museum’s annual impact report! This year, we’re exploring how play connects every part of our mission—from A to Z (and everything in between!). As we reflect on another year of growth, learning, and joy at the Grand Rapids Children's Museum (GRCM), we are reminded of the fundamental role that play serves in shaping the lives of children.
Play isn’t just child’s play; it’s how kids learn, grow, and imagine new possibilities. It's a vital tool for learning, exploration, and development. It’s how children make sense of the world, build social connections, and cultivate the creativity that will shape their futures and ours.
As you read through this annual report, I hope you are inspired by the incredible stories of children, families and of our team who impact the museum in so many unique ways. The GRCM is so much more than a dynamic and safe space for children to engage, imagine, and grow; we are creating a future workforce who is empathetic and conscientious of the people whom they work and live with.
With your support, we’ve built a place where every bubble, block, and exhibit sparks joy and creativity. Together, we’re creating a vibrant, inclusive space for hands-on learning and wonder.
As the saying goes, we are growing like weeds! I can’t wait to share 2025 with you as we bring National Traveling Exhibits like Alma’s Way: Welcome to My Neighborhood combined with local favorites such as the Rapid River Farm and the Mitten’s Kids Dental Exhibit.
As you read through this year’s highlights, you’ll see how every letter of the alphabet tells a story of impact and inspiration—a story made possible by YOU. Together, we are ensuring that play continues to be a central part of every child’s journey. Thank you for your unwavering support, which helps us keep this space open, accessible, and filled with opportunities for wonder, growth and JOY. Thank you for helping us ensure that play remains at the heart of every child’s journey!



2024 HIGHLIGHTS >>>>>>>>>>>>>>>>>>>>

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FINANCIALS

2024 Revenue Total $1234
• MEDC Grant $123
• Donations $123
• Admissions $123
• Membership $123
• Other $123
• Rentals $123



2024 Expenses Total $1234
• Programs $1234
• General & Administrative $1234
• Fundraising $1234


OUR CHAMPIONS
Name, Name
Name, Name
Name, Name


STAFF
CEO
Maggie Lancaster
CDO
Natalie Hall
CFO & COO
Erin Crison
Controller
Jenifer Nyland
Director of Education
Lacey Ahmed
Director of Operations
Carly Katt
Director of Marketing
Megan Geiken
Director of Exhibits & Facilities
Jeffrey MacDonald
Director of Grants & Evaluation
Madison Perian
Programs Manager
Sarah Butler
Gift Shop Manager
Ashley Soto
Volunteer Manager
Jennifer Hernandez
Educational Outreach Manager
Kate Meaton
Membership Manager & Database Coordinator
Alayna Forgette
Janitorial Manager
Omar Gonzalez
Janitorial Assistants
Jessica Carpenter
Roberto Gonzalez
Floor Managers
Kim Flores
Ashley Soto
Lily Snyder
Jenna Williams
Program Facilitators
Haven Boyers
Claire Hammond
Amanda Mykrantz
Liz VanOstran
Operations Coordinator
Jamal Dawson
Play Facilitators
Emily Vazquez
Essence Hill
Gil Lopez
Hailey McColgan
Isaac Ysseldyke
Jullian Greer
Kenadee Spicer
Marc Guiles
Matt Zabler
Michael Keys
Noah Kappelman
Qyliyah Lee
Rebeca Lopez
Romeo Ambrose
Saige Price
Tanya Moorman
Tori Arnold
Vrmadee Sherif
Willow Grey-Lughod
BOARD
Nick Paradiso
Michael Best Strategies
Past President
Jocelyn Dettloff
Mary Free Bed
Board President
Benjamin Brenner
Match-E-Be-Nash-She-Wish Band for Pottawatomi Indians (AKA Gun Lake Tribe) Tribal Council Member
& Gun Lake Tribe Gaming Authority
President Elect
Jessica L. Yon
Warner Norcross + Judd LLP
Vice President
Erik Schumacher
Rehmann
Treasurer & Secretary
John Parker
EV Construction
Member at Large
Members
Katherine (Katie) Mason Asante, Mason Jones
David Gregory, CEO & Lead Agent, Bullrush Sports
Kristi L. Haik, Ph.D., Grand Rapids Community College
Miranda Hillard, MD, Corewell Health Helen DeVos Children's Hospital
Sommer Jabbar, Ph.D., Grand Rapids Chamber of Commerce
Sandy Jager, Mercantile Bank
Jason Joseph, Corewell Health
Paul Lothschutz, H & S Companies
Mei Mah, Center for Educational Partnerships, GVSU
Krashawn Martin, City of Wyoming Director of Parks and Recreation
Colin Osborne, Meijer
Kevin Polston, Kentwood Public Schools
Dale Rietberg, Varnum, LLP
Jason Schnelker, Schnelker, Rassi, & McConnell, PLC
Kelley Stoppels, Miller Johnson
Margaret Vega, Fine Artist and Founding Director of SiteStudio and Children's Designing for Children Artist


THANKS FOR A GREAT YEAR!
We are an environment for play.
We advocate for the value of play.
We build minds through play.
